A CASE ANALYSIS OF KRISPY KREME DOUGHNUTS
Number of pages:
4
ABSTRACT:
This 4-page paper offers an analysis of the Krispy Kreme Doughnut business model, expanding the company from a niche-only product offering into a national, widely-available product. The paper also determines if this was the right strategy for the product. Bibliography lists 3 sources.
FILE NAME:
File: D0_MTkrikre.rtf
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