A Marketing Flop - Euro Disney
Number of pages:
5
ABSTRACT:
This 5 page report discusses an unmitigated marketing nightmare – the opening of Euro Disney in April 1992! Before the Euro Disney theme park venture got underway, Disney executives had plenty of evidence that foretold disaster--including the failure of other French theme parks. But instead of trusting their own research department, developers believed the Disney name would overcome history. Within two years opening (1992), Euro Disney was losing approximately $9.5 million. The opening of Euro Disney has forever won a place in the list of true marketing flops. Bibliography lists 8 sources.
FILE NAME:
File: D0_BWflop.rtf
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