A Marketing Plan for Highland Spring
Number of pages:
20
ABSTRACT:
This 20 page paper examines the Scottish bottled water company Highland Spring. The paper begins with a situational analysis including a SWOT. PESTLE and Porters Five Forces model analysis. Marketing objectives are then outlined including the positioning and target market and a strategy to increase sales is presented based on the situation of analysis and the marketing objectives. The bibliography cites 21 sources.
FILE NAME:
File: TS14_TEhighland.rtf
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