Amy and Air Force Exchange Services
Number of pages:
6
ABSTRACT:
A 6 page marketing analysis of AAFES, the company that manages and operates post exchange – PX – stores on military bases and wherever US military personnel are found. The paper examines AAFES' marketing mix and strengths, and assesses the company according to Porter's Generic Strategies. Bibliography lists 8 sources.
FILE NAME:
File: CC6_KSmktgAAFES.rtf
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