An In-Depth Analysis of Competitive Advantage
Number of pages:
19
ABSTRACT:
This 19 page paper examines Porter’s generic strategies of cost advantage and differentiation. The paper defines what these strategies are and how they are achieved. The paper then examines the evidence available from the current commercial environment in order to assess whether these two strategies are mutually exclusive, or if can be compatible, possibly even necessary when a company wants to become a market leader. Real examples are used to illustrate the points raised. The bibliography cites 12 sources.
FILE NAME:
File: TS14_TEcompad1.rtf
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