Analysis and Strategy Recommendation for Gap Inc.
Number of pages:
22
ABSTRACT:
This 22 page paper examines the US firm The Gap Inc., looking at the situation of the firm, assessing the internal and external influences, the financial performance and the competitive position. A TOWS analysis is then used to assess potential strategies that could be used, the different options are discussed and a recommendation is made. The bibliography cites 10 sources.
FILE NAME:
File: TS14_TEgapstrat.rtf
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