Analysis of a Case Study -- The Success of Swatch Watches
Number of pages:
5
ABSTRACT:
This 5 page report
discusses the remarkable success of Swatch Watch U.S.A. and how it serves as a valuable
example of using one case study to illustrate particular issues in the business world for
students of marketing, business, management, and SWOT analysis. Bibliography only
lists the primary source.
FILE NAME:
File: D0_BWswatch.rtf
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