Analysis of the Macro Environmental Industry Conditions for the Asian Fast Food Market in Australia
Number of pages:
6
ABSTRACT:
This 6 page paper looks at the influences on the Asian fast food market in Australia, looking first at the macroenvironmental influences including political, economic, social and technological factors. The second part of the paper then looks at the industry environment giving a general market overview, consideration of the competitors and the channels of distribution as well as the customers. The paper ends with a brief section on the threats, opportunities, weaknesses and strengths faced by Asian fast food companies. The bibliography cites 14 sources.
FILE NAME:
File: TS14_TEauasianff.rtf
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