Apple’s Internet Advertising
Number of pages:
6
ABSTRACT:
A 6 page paper. This paper has several sections in its analysis of an Online advertisement for Apple Mac computers. The first sections describe, in detail, the advertisement. The paper discussed central and peripheral routes in persuasion, subliminal messages, cognitive dissonance, conditioning and the four elements of persuasion in ads. Each is applied to the Apple ad. Bibliography lists 8 sources.
FILE NAME:
File: ME12_PG690847.doc
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