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Application Of Strategic Planning Theory - Nike SWOT Analysis

Number of pages: 14

ABSTRACT:
A 14 page paper that begins with an introduction to the Design School Theory for strategic planning. The SWOT analysis (strengths, weaknesses, opportunities and threats) is then explained and discussed. The next part of the paper is a SWOT analysis of Nike Corporation. The paper concludes with comments and other ideas regarding the analysis phase of strategic planning. Bibliography lists 18 sources.

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File: MM12_PGswotnk.rtf

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