BEN & JERRY’S
Number of pages:
5
ABSTRACT:
This 5-page paper offers an analysis of ice cream maker Ben & Jerry's. The paper attempts to analyze the company's core competencies, the strength of the company as it currently stands, and if the company's well-publicize social mission has been in advantage or disadvantage to the company's success. Bibliography lists 3 sources.
FILE NAME:
File: D0_MTbenjer.rtf
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