BMG Entertainment
Number of pages:
5
ABSTRACT:
A 5 page paper discussing BMG Entertainment in 1999 as it faced decisions of how to deal with the advent of legal digitally-downloaded music. Based on Harvard case 9-701-003, the paper chastises BMG's management for considering everything but the customer in arriving at a decision. Bibliography lists 6 sources.
FILE NAME:
File: CC6_KSmgmtBMGent.rtf
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