BOH; Market Analysis
Number of pages:
18
ABSTRACT:
This 18 page paper analyses the marketing positions and strategies of the Malaysian tea company BOH in the tea market in Malaysia. The paper examines the tea market in the country, looks at the company background and then, tying together marketing theory and the practice of BOH examines how BOH is approaching the armlet and maintaining its leader position. The bibliography cites 20 sources.
FILE NAME:
File: TS14_TEbohtea.rtf
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