Benchmarketing; Coca Cola and Pepsi
Number of pages:
3
ABSTRACT:
This 3 page paper considers the way that Cocoa Cola and Pepsi have used benchmarketing in their advertising communications. The paper briefly defines benchmarketing and then examines the ways that Pepsi and Coke have used it in the marketing using examples of international campaigns. The bibliography cites 4 sources.
FILE NAME:
File: TS14_TEbenchpepsi.rtf
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