Business Analysis: eBay, Shell and Thomas Cook
Number of pages:
16
ABSTRACT:
A 16 page paper comparing and contrasting the industries and types of businesses represented by Shell Oil and Thomas Cook (eBay is mentioned only in passing and is not part of the analysis). All businesses require accurate and useful information on which to base business decisions. The types of information they need will depend on the types of industries in which they operate, however. While most Thomas Cook customers could be expected to have no opinion as to the ethics of that company, many are vitally interested in the same measure regarding Shell. All businesses are obliged to take advantage of the information available to them as a means of increasing their competitive advantage within their industries and markets. The paper discusses environmental analysis, segmentation, positioning and research for both Shell and Thomas Cook. Bibliography lists 5 sources.
FILE NAME:
File: CC6_KSbusAnShelThom.rtf
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