CARREFOUR AND THE CHINESE MARKET
Number of pages:
6
ABSTRACT:
This 6-page paper examines the French company Carrefour, and the successes and challenges this "hypermarket" has experienced in entering China. Also included is an analysis of the UK's Marks & Spencer, and if its brand of retailing would be successful in China. Bibliography lists 9 sources.
FILE NAME:
File: D0_MTcarref.rtf
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