Case Study - Lexmark International
Number of pages:
8
ABSTRACT:
An 8 page paper. A case study of Lexington that was prepared at the University of Alabama is the catalyst and exclusive source of corporate information. This essay presents an analysis of Lexmark that includes consideration of the industry, external and internal environments, exogenous and endogenous variables, Porter's five forces, SWOT analysis, competitive advantages, and recommendations for change in the organizational structure. Bibliography lists 5 sources.
FILE NAME:
File: MM12_PGlxmrk.rtf
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