Case Study in Cosmetics Marketing
Number of pages:
6
ABSTRACT:
This 6 page paper takes a proposal for a new product, using the Clinique company as an example of the manufacturer, and examines how the culture, the industry and the law will affect its marketing. A decided focus is on environmental issues and how media and activists play a role in decision making at the company level. Bibliography lists 4 sources.
FILE NAME:
File: RT13_SA041cln.rtf
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