Cell Phone Market in Taiwan
Number of pages:
10
ABSTRACT:
This 10 page paper examines the cell phone handset market in Taiwan. The paper looks at the way the market is segmented, the leading brands including Nokia, Motorola and BenQ. The paper considers how the handsets are marketed, performs a SWOT analysis and explores different approaches seen between the companies and between Taiwan and the US. The bibliography cites 7 sources.
FILE NAME:
File: TS14_TEtaiwcell.rtf
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