Consumer Behavior and Analysis; Greetings Cards
Number of pages:
10
ABSTRACT:
This 10 page paper looks at the consumer behavior that is observed in the greetings card market. The behavior is analyzed using a range of approaches, including Maslows Hierarchy of Needs, personality types, emotions, attitude and segmentation. The bibliography cites 15 sources.
FILE NAME:
File: TS14_TEgreetmark.rtf
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