Critical Success Factors for Franchises in East Asia
Number of pages:
20
ABSTRACT:
This 20 page paper prepares 4 case studies that can be used to assess critical success factors for franchises. The paper uses Starbuck, McDonalds, UPS and Marriott Hotels as examples of international businesses used to identify these factors with specific attention for the East Asia region. The bibliography cites 15 sources.
FILE NAME:
File: TS14_TEAsiafranch.rtf
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