Developing a Marketing Plan for P&O Ferries
Number of pages:
7
ABSTRACT:
This 7 page paper looks at the company P&O Ferries in order to develop a marketing campaign. To undertake this the paper first considers P&O’s recent financial performance, undertakes a SWOT analysis and looks at the markets a whole. Then a three year marketing plan outline is developed taking the factors already outlines into consideration. The bibliography cites 8 sources.
FILE NAME:
File: TS14_TEPandOf.rtf
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