Executive Health Spa Rationale
Number of pages:
5
ABSTRACT:
A 5 page paper discussing the need for a fitness business aimed at male executives. Targeting the high-end, high-stress executive gives us access to those who both need the services the most and who can pay for them without the need for payment plans, insurance assistance or other such capital-requiring approaches. The target population sees the need for the service and its benefits. The ongoing complaint is that the varied services are not available in one place, and so are too expensive in terms of time. The organization discussed here will be able to resolve that primary objection, encouraging busy, stressed executives to take better care of themselves so that they can take better care of their businesses. Bibliography lists 4 sources.
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File: CC6_KSexecHlthSpa.rtf
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