Expanding Polo Ralph Lauren into Saudi Arabia
Number of pages:
9
ABSTRACT:
This 9 page paper examines the potential of Polo Ralph Lauren to expand into the Saudi Arabian apparel market. The paper started with a Porters Five Forces analysis and a SWOT analysis of the company and then looks at the macro environment in Saudi Arabia to assess this as a potential market for the company. The paper then suggests a market entry strategy for the company. The bibliography cites 8 sources.
FILE NAME:
File: TS14_TEpolosa.rtf
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