Exporting Mangoes to the UK
Number of pages:
24
ABSTRACT:
This 24 page paper considers the way in which an Australian company may consider entering the UK Mango market by exporting food to the country. The paper is divided into two parts. The first part considers international business theories may be useful in helping to determine the strategies, including concept of international trade theory, approaches to the international markets, how market may be chosen and internationalization theories. The second part of the paper looks at the way the market may be entered, including the way that the company can compete in the potential structure of the organization, with the strategies based on a strong theoretical framework. The bibliography cites 15 sources.
FILE NAME:
File: TS14_TEexmangoUK.rtf
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