Fisher & Paykel Draw Dishwasher
Number of pages:
13
ABSTRACT:
This 13 page paper looks at the draw dishwasher by Fisher & Paykel and carries out a brand analysis. The first part of the paper provides an environmental scan looking at the issues facing all suppliers of drawer style dishwashers. The second part of the paper examines the brand, comparing it to Maytag, looking at aspects such as the target market, positioning, market segmentation, pricing and promotion. The last part of the paper makes recommendations to enhance the brand image. The bibliography cites 11 sources.
FILE NAME:
File: TS14_TEfishdish.doc
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