Ford - Analysis and Strategic Recommendation
Number of pages:
19
ABSTRACT:
This 19 page paper considers the position of Ford in 2012. The company is examining looking at the external and internal environment and influences, including a PEST Analysis, Porters five forces analysis, SWOT analysis and assessment of financial performance. The paper then discusses some of the current strategic issues, identifies in strategic alternatives and makes a recommendation for future strategy. The strategy recommended includes product diversification. The bibliography cites 22 sources.
FILE NAME:
File: TS14_TEford2012.doc
Send Me This Paper
Back to Papers