Fresh Breath and Dentyl pH Case Study
Number of pages:
10
ABSTRACT:
This 10 page paper examines a case study supplied by the student. Fresh Breath, who produce a mouthwash are looking to expand into toothpaste. Their current operations consist of mostly part tine staff, and this move will mean for the first time, they are entering a market where they will be competing against major companies such as GlaxoSmithKline and Colgate-Palmolive. The paper stars with a market analysis, looking at the current position of the oral healthcare market in the UK, a literature review on virtual operations, such as Fresh Breath is followed by a SWOT analysis. This information is used to create recommendations. The bibliography cites 7 sources.
FILE NAME:
File: TS14_TEfreshb.rtf
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