Gordon's Gin; International Marketing
Number of pages:
11
ABSTRACT:
This 11 page paper examines the Gordon's Gin brand, based on a case study provided by the student. The paper looks at the aspects if international marketing that the company needs to consider, such as the role of international marketing, a SWOT analysis, segmentation, target markets, positioning, market selection and strategy, competitive advantage, marketing communication and distribution issues. The bibliography cites 7 sources.
FILE NAME:
File: TS14_TEgordongin.rtf
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