Grand Tourister Luggage Co Case Study
Number of pages:
6
ABSTRACT:
This 6 page paper examines a case study supplied by the student. The Grand Tourister Luggage Co (GTL) make high quality luggage, but they are suffering from falling sales. The paper answers questions set by the student looking at the business model, the potential of marketing and opportunities to increase sales. The paper also includes a brief SWOT analysis and 4 P’s analysis. The bibliography cites 2 sources.
FILE NAME:
File: TS14_TEtourister.rtf
Send Me This Paper
Back to Papers