Honda’s Use of the International Environment to be More Competitive at Home in Japan
Number of pages:
12
ABSTRACT:
This 12 page report discusses the strategies behind Honda’s efforts to capture a larger part of Japan’s auto market. Despite Honda's success outside Asia, the general fearfulness regarding Japan's economy has fueled continuing doubts that there is much that can be done to improve Honda’s market share of Japan. Key factors of Honda’s ability to apply lessons and experiences in the international environment are outlined and discussed in terms of their relativity to Japan. Bibliography lists 8 sources.
FILE NAME:
File: D0_BWhonda.rtf
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