ISO Acquisition - Smart Strategy for Small Companies in a Globalized Market
Number of pages:
15
ABSTRACT:
A 15 page paper that argues that the most effective sales strategy that a small business can adopt in the new globalized market is conformity to the standards set by the International Organization for Standardization and the acquisition of ISO registration. Discussed are the changes that have occurred in the worldwide market over the past decade, the new opportunity these changes present to small business owners, and the benefits ISO registration offers small businesses in this new market. Bibliography lists 10 sources. LCISOAcq.doc
FILE NAME:
File: D0_LCISOAcq.doc
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