Internal Analysis of Kellogg’s and its’ Value Chain
Number of pages:
12
ABSTRACT:
This 12 page paper is an analysis of Kellogg's, the well-known breakfast cereal company, assessing its internal operations in terms of the value chain, focusing on the function activities, including inbound logistics, operations, outbound logistics, marketing and sales and service. The bibliography cites 11 sources.
FILE NAME:
File: TS14_TEkellval.rtf
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