International Marketing Questions
Number of pages:
16
ABSTRACT:
This 16 page paper answers 6 questions set by the student. The first part of the paper looks at the way consumers make their purchase decisions, looking at generic models of decision making and the different stages involved. The questions move on to the way marketers may use different concepts to impact on the decision making process, examining at ideas such as Maslow’s hierarchy of needs and different personality types. The last three questions consider intentional marketing issues such as why mega mergers and against take place the potential cultural problems and the way that challenges may be overcome in international negations. The bibliography cites 12 sources.
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File: TS14_TEintmarq1.rtf
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