International Marketing Research Methodological Choices
Number of pages:
6
ABSTRACT:
If a company wants to enter a new market it is advisable for the firm to undertake market research before launching in the new market. This 6 page paper considers the different approaches that could be taken by a firm wishing to expand into a new market and gives some advice on a suitable methodology. The bibliography cites 5 sources.
FILE NAME:
File: TS14_TEinresmeth.rtf
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