JetBlue Case Study
Number of pages:
42
ABSTRACT:
This 42 page paper examines the airline JetBlue in the context of the US airline industry. After an introduction the paper discusses the condition of the airline industry, the profitability of the industry and uses a pest analysis to examine the macro environment. The strategies of JetBlue are then examined at firm, business and operational levels and compared to strategies of competitors. With an understanding of the industry and the firm the writer goes on to suggest potential future strategies. Each of the suggested strategies is analysed and recommendations made for viable future strategies and how they may be implemented. The bibliography cites 10 sources.
FILE NAME:
File: TS14_TEjetblue.rtf
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