Jim Thompson Thai Silk Company
Number of pages:
24
ABSTRACT:
This 24 page paper looks at a case study provided by the student; the Jim Thompson Thai Silk Company. The paper includes a SWOT analysis on the company and an assessment of different options that may be used to expand the company and recover lost sales, such as joint ventures, expansion of shops and starting a mail order business. The analysis is then used to produce a report for the company tat recommends the best strategy to move forward. The bibliography cites 10 sources.
FILE NAME:
File: TS14_TEJTsilk.rtf
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