Joan K. Cannie/Turning Lost Customers into Gold
Number of pages:
8
ABSTRACT:
: An 8 page analysis of Cannie's book on how to 'mine' the lost riches represented by customers who defect to a competitor. Cannie asserts that most US companies are unaware of how many of their customers go elsewhere over the course of a year. Additionally, she argues that most firms are also unaware of what these defections generally cost in the way of lost sales and reduced annual revenue. Cannie's premise is that these losses are significant and her arguments are most persuasive. No additional sources cited.
FILE NAME:
File: D0_90cannie.rtf
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