K-Mart Case Study
Number of pages:
7
ABSTRACT:
This 7 page paper examines a case supplied by the student. K-Mart in the 1990’s is suffering declining sales. Competing against Wal-Mart K-Mart is suffering from a poor image and is struggling to find a competitive advantage. The paper examines K-Mart with a Porters Five Forces and SWOT analysis before suggesting an approach to develop a viable long term strategy. The bibliography cites 6 sources.
FILE NAME:
File: TS14_TEkmart1.rtf
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