Managed Care: The Future of our Health Care System
Number of pages:
5
ABSTRACT:
5 pages in length. A major area of concern for hospital executives is the fact that as managed care contracts increase, hospital marketing orientation decreases. Managed care unfortunately seems to force hospitals to concentrate on cost control more than the customer satisfaction and improved business results that occur from positive marketing orientation. Bibliography lists 5 sources.
FILE NAME:
File: D0_JGAhospt.doc
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