Market Entry Strategies
Number of pages:
12
ABSTRACT:
This 12 page paper considers different market entry strategies of exporting, franchises, licensing, joint ventures, management contracts and wholly owned subsidiaries looking at the advantages and disadvantages of each strategy in terms of a SWOT analysis and Porter Five Forces Model. The bibliography cites 5 sources.
FILE NAME:
File: TS14_TEmktent.rtf
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