Marketing Hurricane Island Outward Bound School
Number of pages:
10
ABSTRACT:
A 10 page paper discussing the history and line-of-business marketing efforts of this Maine location of an international organization. Outward Bound is a program that challenges people of all ages, skill level and backgrounds to move beyond their traditional “comfort zones,” to challenge themselves physically and emotionally to discover positive qualities about themselves of which they previously were unaware. There appear to be many more people who could benefit from Outward Bound USA’s programs than will be able to join any course based on personally prohibitive cost. The paper recommends that the School stress the availability of scholarship money more strongly that it currently does. Based on Harvard Case Study 9-588-019. Bibliography lists 11 sources.
FILE NAME:
File: CC6_KSmktgOutBound.rtf
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