Marketing Keebler (Kellogg) Cookies
Number of pages:
7
ABSTRACT:
A 7 page paper discussing use of the marketing mix to enhance cookie sales at Kellogg. This paper differs from another of the same name in that the only "p" of the marketing mix discussed is that of place. Includes a SWOT analysis. Bibliography lists 7 sources.
FILE NAME:
File: CC6_KSmktgCook2.rtf
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