Marketing Models
Number of pages:
4
ABSTRACT:
This 4 page paper considers the use of marketing models for assessing a marketing campaign. Fourt and Woolock model, the Parfitt and Collins model, simulation models and non metric multidimensional preference analysis (MDS). The paper assesses which is best used for a single purchase and looks at the strengths and weaknesses of the models. The bibliography cites 2 sources.
FILE NAME:
File: TS14_TEmarmod.rtf
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