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Marketing Plan for a Blackpool Hotel

Number of pages: 16

ABSTRACT:
This 16 page paper is a marketing plan for an independent family run bed and breakfast hotel in Blackpool. The paper undertakes a PEST and a SWOT analysis in order to develop a marketing plan that meets the needs of the hotel and its low budget, which is then presented using the 4 P’s model. The bibliography cites 7 sources.

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File: TS14_TEhotmark.rtf

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