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Marketing: Some External Environmental Factors

Number of pages: 5

ABSTRACT:
A 5 page paper discussing three external environment factors affecting global and national marketing efforts. External environmental factors can be crucial to the marketer's ultimate success in promoting a specific product or organization. The purpose here is to examine the roles of social, economic and technological factors, and to provide examples of each. Nike, McDonald's and Wal-Mart provide the examples. Bibliography lists 5 sources.

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File: CC6_KSmktgExtExamp.rtf

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