Marketing in the Banking Industry
Number of pages:
7
ABSTRACT:
This 7 page paper is the beginning of a marketing plan. The paper looks at the banking industry in the US, starting with a brief SWOT analysis, the paper considers the industry and analyses a competitor in that industry before suggesting a target market and way to differentiate. The bibliography cites 10 sources.
FILE NAME:
File: TS14_TEbankmk.rtf
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