Marketing of Viagra - Assessment and Recommendations
Number of pages:
12
ABSTRACT:
This 12 page paper examines the marketing and strategy that Pfizer have used in the sale of Viagra. The paper presents a situational analysis looking at the firms' mission and their competitive position with reference to Viagra and a SWOT analysis. The paper then examines the way the drug has been marketed. The informaion gathered is used to identify marketing strategies for the future. The bibliography cites 11 sources.
FILE NAME:
File: TS65_TEviagra.doc
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