Marriott International
Number of pages:
16
ABSTRACT:
This 16 page paper examines Marriott International, the global hotel chain. The paper uses a SWOT analysis, a financial analysis, looks at the marketing mix using the 7 P's and also looks at marketing strategies with tools such as product lifecycle, the Boston Consulting Group matrix, product stretch, and the product market scope matrix. The bibliography cites 8 sources.
FILE NAME:
File: TS14_TEmarriotstrat.rtf
Send Me This Paper
Back to Papers