McDonalds in India
Number of pages:
6
ABSTRACT:
McDonald’s entrance into the Indian market has been challenging. This 6 page paper analyses this well known fast food chains position in the Indian market using Porters Five Forces and a SWOT analysis to asses the current position including the way it has adapted the menu for the Indian culture and created a supply chain in the region. The paper is based on a case study supplied by the student “Beefing up the beefless Mac: Macdonald's expansion strategies in India”.
FILE NAME:
File: TS14_TEMcDIndia.rtf
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